By Duke Greenhill, Chief Marketing Officer

What is branding? And what’s the difference between branding marketing, public relations, and advertising? I can’t tell you how many clients — executives at publicly traded companies, sometimes — have secretly asked me to help them get a handle on these terms.

By Tim Moran, Client Alchemist

As a water communications professional, you’ve probably written a few World Water Day social media posts when it rolls around each year. Sometimes that doesn’t seem like enough, though, does it? You’re here because you want to make a bigger impact.

By Duke Greenhill, Chief Marketing Officer

ChatGPT is a natural language processing (NLP) tool driven by AI technology that allows you to have human-like conversations and much more with a chatbot.

By Karry Liu, Brand Guardian

Rogue Water just celebrated its five-year anniversary, and what better way to keep the high fives going than to share my top five tried-and-true design tips? These five fundamentals will always be important to successful design — and this sneak peek will give you the upper hand when it comes to designing your own amazing creations.

By Tim Moran, Client Alchemist

I practiced. I wrote a script. I practiced again. Yet I failed to complete the “fatberg” slime activity with my first group of kiddos at Water Palooza, who were then rushed to the next activity with sticky slime clinging to their fingers. That’s the thing about even the best laid plans — they can still go sideways.

By Tim Moran, Client Alchemist

When it comes to visual storytelling, there’s a careful balance required between the most important information and the visuals that will make an impact on the reader. It can be both exciting and frustrating, but it’s necessary work. We at Rogue Water have three tips to guide you through this important process.

By Tim Moran, Client Alchemist

Imagine you’re suspended 60 feet in the air, pure adrenaline pumping as you attempt to finish a lead climb on the side of a mountain. You’re meant to “clean” your gear at the top to be able to lower yourself, but it’s a multi-step process, and you’re racking your brain on the order of the steps you’ve just learned. 

By Karry Liu, Brand Guardian

Sometimes brute-forcing your way into designing something will work, and sometimes it just … won’t. Pushing yourself to unlock creative treasures and achievements all the time is exhausting. Instead, pause and try the opposite.

By Stephanie Corso, Chief Executive Officer
Content creators are creative. It’s in our DNA. But when you make a living doing the very thing that’s your life force, it can be challenging to not let productivity kill creativity. Let’s reclaim our creative birthright, shall we?

By Stephanie Corso, Chief Executive Officer
Getting shit done is my love language. It’s how I show people I care and how I offer support. One of the most valuable lessons I’ve learned, though, is that not everyone operates the same way.

By Stephanie Corso, Chief Executive Officer

I love my work. It gives me purpose. I don’t know if it’s societal pressure or my own voice in my head, but oftentimes, as a woman, I feel guilty about being purpose-driven. It’s as if I’m letting down some imaginary…

By Stephanie Corso, Chief Executive Officer

One of the most important aspects of the discovery process, which determines key metrics, is a strong understanding of your audience. Yes, everyone uses and consumes water…

By Tim Moran, Client Alchemist
We’ve all been there. You have this important information that you need to put out, but no way to distill it into an engaging social media post. What do you do?

Rules….ugh!

One can reasonably assume that, with a name like Rogue, we aren’t terribly fond of rules. You can almost feel the drama of our over-exaggerated eye roll coming through the screen at the mere mention of the word. In reality, that’s pretty accurate… except when it comes to logo design.

We are pumped to announce the newest member of our Rogue Water family: TIM MORAN! He joined us full time on October 1 as our Client Alchemist.

By Mike Beitler, Creative Jedi, Rogue Water

The handshake is a long-used gesture of respect, confidence and peaceful intentions.  Find out how your business brand can give a good handshake to the world.

By: Stephanie Corso, CEO and Co-Founder, Rogue Water

Sometimes even professionals like us forget to take our blinders off. This story reminds us why it’s so important to keep the intended audience front of mind.

By Stephanie Corso, CEO and Co-Founder, Rogue Water

 If you’ve ever heard us speak before, you know we preach the importance of focusing your message on the audience. This trip to jury duty may have been what inspired it… along with the plethora of books we’ve read on the subject.

By Nashelley Kaplan-Dailey, Chief Revolution Strategist, Rogue Water

Research shows that when your community hears from you, they like you more, even if the message is bad news.

By Nashelley Kaplan-Dailey, Chief Revolution Strategist, Rogue Water

Change can start anywhere, anytime. Do something now that will set you up for greatness down the road.

By Arianne Shipley, COO and Co-Founder, Rogue Water

Five words to combat the imposter syndrome and anxieties we face as creators and communicators.