DIVERSE CONTENT
We repurposed strong content across multiple customer touchpoints throughout the buyer matrix.
MASTER
METER
The Brief:
Communicate effectively with decision makers within utilities and assist with the marketing strategy and content development. Rogue Water assists Master Meter with a diverse range of projects including digital media content and strategies, such as blogs, social media content creation and management, eBooks, videos, brand and customer profile consulting, media releases, value-added content, including definitive guides, lists, and infographics.
RESULTS
Award-winning content (e-book-Zweig and Worthy Awards)
10.06% engagement rate on LinkedIn (2-3 times higher than the competition)
Increased social media engagement overall
Increased recognition at industry events
WHAT DROVE OUR SUCCESS
SPEAKING THE LANGUAGE
Stemming from our experience working in utilities, content was built around the language and values familiar to utility decision makers.
ATTENTION TO DETAIL
We worked closely with Master Meter staff to ensure their digital presence was authentic and relevant. Customers always know where and when opportunities exist to engage.
IN A NUTSHELL
1
In-Depth Discovery
2
Customer Personas
3
Social Media Audit
4
Content Audit and Calendars