LASER-FOCUS
We started by really understanding the diverse audience of the organization and focused social media efforts on the platform most likely to engage most members.
The Brief:
Develop and implement consistent, quality content for PNCWA, a volunteer-led WEF member association in the Pacific Northwest with 1500 members. A priority for PNCWA was receiving input from the 23 committee chairs—to ultimately build engagement with members. Touchpoints for members included email, social media, website, and the annual conference.
Increased conference abstract submittal
47% increase in followers on LinkedIn
100% increase in engagement rate on LinkedIn
We started by really understanding the diverse audience of the organization and focused social media efforts on the platform most likely to engage most members.
As a volunteer-led organization, every initiative must be strategic. We created content that could be pushed across multiple touchpoints to create a sustainable cadence for the organization.
We made it incredibly simple for members to send us real images and updates for us to create content from because the authentic content generated such noticeable engagement spikes with members.
Developed communication strategy and content calendars
Deepend engagement with board and committee chairs
Laser-focused social media strategy
Website audit, updates, and content development
Monthly e-digests
Enhance live social presence at annual conference