Water is Awesome Regional Campaign
The Brief:
Develop and implement social media content strategy and content development for the Water Is Awesome regional campaign, which consists of the three largest water suppliers in North Central Texas: Tarrant Regional Water District, Dallas Water Conservation, and North Texas Municipal Water District.
In A Nutshell
- Developed content strategy
- Created content calendar
- Launched plan
- Coordinate content across regional partners
results
- Organic Facebook follower growth
- Increased organic traffic to website
What Drove Our Success
Collaboration
Communication with the partners ensured all stakeholders felt represented in content.
User-oriented
Playing on the themes MondayMotivation, WednesdayWisdom, and FactFriday, the content echoed recognizable themes paired with useful information created with the customer in mind.
Sustainable
Created a framework and cadence that demonstrated a strong online presence without being overwhelming to staff.
