COLLABORATION
Communication with the partners ensured all stakeholders felt represented in content.
WATER IS AWESOME REGIONAL CAMPAIGN
The Brief:
Develop and implement social media content strategy and content development for the Water Is Awesome regional campaign, which consists of the three largest water suppliers in North Central Texas: Tarrant Regional Water District, Dallas Water Conservation, and North Texas Municipal Water District.
RESULTS
Organic Facebook follower growth
Increased organic traffic to website
WHAT DROVE OUR SUCCESS
USER-ORIENTED
Playing on the themes MondayMotivation, WednesdayWisdom, and FactFriday, the content echoed recognizable themes paired with useful information created with the customer in mind.
SUSTAINABLE
Created a framework and cadence that demonstrated a strong online presence without being overwhelming to staff.
IN A NUTSHELL
1
Developed content strategy
2
Created content calendar
3
Launched plan
4
Coordinate content across regional partners