Water is Awesome Regional Campaign

The Brief:

Develop and implement social media content strategy and content development for the Water Is Awesome regional campaign, which consists of the three largest water suppliers in North Central Texas: Tarrant Regional Water District, Dallas Water Conservation, and North Texas Municipal Water District.

In A Nutshell

  1. Developed content strategy
  2. Created content calendar
  3. Launched plan
  4. Coordinate content across regional partners


  • Organic Facebook follower growth
  • Increased organic traffic to website

What Drove Our Success


Communication with the partners ensured all stakeholders felt represented in content.


Playing on the themes MondayMotivation, WednesdayWisdom, and FactFriday, the content echoed recognizable themes paired with useful information created with the customer in mind.


Created a framework and cadence that demonstrated a strong online presence without being overwhelming to staff.