Water is Awesome Regional Campaign

The Brief:

Develop and implement social media content strategy and content development for the Water Is Awesome regional campaign, which consists of the three largest water suppliers in North Central Texas: Tarrant Regional Water District, Dallas Water Conservation, and North Texas Municipal Water District.

In A Nutshell

  1. Developed content strategy
  2. Created content calendar
  3. Launched plan
  4. Coordinate content across regional partners

results

  • Organic Facebook follower growth
  • Increased organic traffic to website

What Drove Our Success

Collaboration

Communication with the partners ensured all stakeholders felt represented in content.


User-oriented

Playing on the themes MondayMotivation, WednesdayWisdom, and FactFriday, the content echoed recognizable themes paired with useful information created with the customer in mind.


Sustainable

Created a framework and cadence that demonstrated a strong online presence without being overwhelming to staff.