Water is Awesome Regional Campaign

The Brief:

Develop and implement social media content strategy and content development for the Water Is Awesome regional campaign, which consists of the three largest water suppliers in North Central Texas: Tarrant Regional Water District, Dallas Water Conservation, and North Texas Municipal Water District.

In A Nutshell

Developed content strategy
Created content calendar
Launched plan
Coordinate content across regional partners

results

Organic Facebook follower growth
Increased organic traffic to website

What Drove Our Success

Collaboration

Communication with the partners ensured all stakeholders felt represented in content.

User-oriented

Playing on the themes MondayMotivation, WednesdayWisdom, and FactFriday, the content echoed recognizable themes paired with useful information created with the customer in mind.

Sustainable

Created a framework and cadence that demonstrated a strong online presence without being overwhelming to staff.