Our Story

Rogue Water was founded on a cocktail napkin in Austin, TX in 2014. The H2duO, as we have been dubbed by our colleagues, are the founders of Rogue Water. That night in Austin, we were brainstorming a video idea over dinner, and Stephanie and Arianne were surprised by the interest of the bystanders around us. By the end of the night, we had everyone in earshot talking about water (yes, water).

That night we witnessed the power of communication to build relationships, create dialogue, and transform communities. We realized our passion and personalities were a catalyst to help our industry reach their goals.

Stephanie Corso

Chief Executive Officer and Co-Founder

Stephanie serves as a lighthouse for the vision and mission of Rogue. She is passionate about gaining and spreading knowledge to help others grow. Her love for water and telling its story is palpable across all her communication mediums. Stephanie ensures curiosity and growth and the avoidance of stagnation.

Duke Greenhill

Creative Strategist

Duke Greenhill serves as the Creative Strategist-in-Residence at Rogue Water. He brings over 20 years of expertise in graphic design, visual experience, advertising, and branding. Duke has an established reputation as a top digital marketing, creativity and storytelling expert writing on assignment for major international publications including Fast Company, the Harvard Business Review, The Telegraph, The Wall Street Journal and more. He is currently the chair of the graphic design and visual experience, and advertising, branding and branded entertainment departments at SCAD.

Arianne Shipley

Chief Operation Officer and Co-Founder

Arianne focuses on the day-to-day operations at Rogue. She exudes authenticity and a heart rooted in service. During her ten-year tenure working for water utilities, she repeatedly demonstrated her ability to build bridges between community members. Arianne ensures people remain the focus of any strategy or solution.

Nashelley Kaplan-Dailey

Chief Revolution Strategist

Nashelley focuses on business development strategy and research initiatives. She’s been working in water for 10 years, and brings a unique body of experience to the Rogue team: water technology, policy, law, and business.

Mike Beitler

Rogue's Creative Jedi

Mike brings nearly 20 years of experience in marketing and advertising to our team. His passion for well-crafted, conceptual design tells water’s story in a manner that demands attention.

Tim Moran

Client Alchemist

Tim takes care of our clients and is our account manager. He brings over a decade of experience in marketing and keeps our growing team streamlined.



Our logo includes a chameleon (yes, we had one named Zeek). Sadly, Zeek passed away in September 2019 but his legacy lives on as we continue to help clients win over the lizard brains (amygdala) of their audience, adapt to their different audience’s needs, and bring color (out-of-the-box thinking) to a traditionally neutral toned, risk-averse, industry standard.


We believe if you’re going to show up for work at least forty hours a week anyway, you might as well aim for excellence.